Case study 05/06

Smyk

CategoryeCommerce

RoleUI/UX Designer

Timeline2017 – 2018

About the project

SMYK is Poland’s largest children’s accessory and toy retailer, selling its products through retail locations and online to a market of over 38 million people. With over 300,000 indexed SKUs, a large number of promotional offers, and over 5.5 million unique users per month, their Magento-based eCommerce platform was unable to keep up with their growth.

My role

I was responsible for the UI/UX design of the new platform – from personas, through the hi-fi screens of the store and the SMYK & spółka loyalty program, to the styleguide and responsive views. Development was delivered by 9bits.

Smyk – leading eCommerce platform for toys: the client, the +180 shops and +5.5 million users scale, and the main challenge — Overview

Smyk – the two personas representing the target audience — Personas

Smyk – hi-fi screens: wireframe and full design of the home page — Home page

Smyk – product listing with advanced filtering and the product page — Product pages

Smyk – the four checkout steps: cart, shipment and payment, summary, confirmation — Cart & checkout

Smyk – the additional screens designed: promotions, order tracking, store search, tips, account, e-wallet — Feature screens

Smyk – the styleguide and the responsive mobile screens — Styleguide & mobile

Smyk – closing – client SMYK, development 9bits, design Kamil Tomaszek — Closing

Want to work together?

Let’s talk
k.tomaszek@basgram.pl