I design interfaces people understand
Senior product designer with 10+ years of experience turning complex products and workflows into clear, scalable user experiences – from discovery and Figma to AI-assisted functional prototypes.
Fintech · iGaming · Web3 · SaaS · eCommerce · Education
Selected work ↘
More orders from fewer photos – rebuilding GoPhoto’s photo store for tourist attractions.
Redesigning a multi-market sports betting experience.
Simulate & Analyze panel for exploring token dynamics.
NFT shop & customer loyalty platform for brands.
Token panel for the TPRO Web3 platform.
eCommerce platform for the Smyk retail brand.
Expertise
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/01
Product Discovery
Turning ambiguous problems into clear product opportunities.
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/02
Complex Product UX
Simplifying workflows, dashboards and operational systems.
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/03
Interaction & UI Design
Translating product logic into intuitive, polished interfaces.
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/04
Design Systems
Building scalable systems that improve consistency and delivery speed.
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/05
AI & Rapid Prototyping
I use AI-assisted workflows to turn product ideas and designs into functional prototypes, helping validate interactions, product logic and edge cases before development.
How I work
Research & Discovery
I start by understanding the problem, the users and the business context, turning ambiguous briefs into clear product opportunities and challenging assumptions early.
Ideation & Prototyping
I explore different solutions through user flows, wireframes and prototypes. When useful, I use AI-assisted coding to turn concepts into functional prototypes and validate interactions before development.
Testing & Iteration
I validate concepts early, test assumptions and iterate based on feedback. Functional prototypes help me evaluate interactions, edge cases and product behaviour beyond static screens.
Delivery & Collaboration
I work closely with engineers from concept to implementation. Beyond design specs, I use interactive and functional prototypes to communicate intended behaviour and reduce ambiguity during development.
Figma / FigJam / Claude / Codex / Adobe CC / Miro / Webflow / Midjourney / ChatGPT
Experience
About
I’m most comfortable working on products where complexity needs to disappear from the user’s view.
I work closely with product managers and engineers, challenge assumptions early and prefer validating ideas before polishing them. More recently, I’ve been exploring how AI-assisted workflows can extend the traditional product design process – from faster exploration and prototyping to building functional experiences before engineering starts.
Outside of work you’ll usually find me exploring places without an internet connection – mountains, trails and anywhere a map beats a screen.
